Marketing & Advertising Audit

  • Are you worried about whether your ad agency or marketing partner is making the best use of your advertising dollars?

  • Are your ad campaigns currently being left “set it and forget it” without optimizations and letting computer algorithms make all the decisions?

  • Is your Agency of Record focusing its resources on larger clients while still billing your organization by the hour?​

  • Have you gone 1, 2 or more months without receiving a report?

 

Manicz Media and its team of industry professionals with over 20 years of digital advertising and marketing experience is out to back up advertisers and marketers who may not realize they aren’t receiving the service they deserve by their current vendors and agencies. Manicz Media will put together a deep dive analysis of all active advertising campaigns, marketing initiatives and web presence to help showcase exactly how and where your marketing budget is being spent.

Marketing & Advertising Audit Includes:

1.

Google Analytics Setup, and Attribution Analysis

(to conform to best practices)

3.

Paid Media Vendor and Campaign Analysis

  • Media Strategy Analysis

  • Pricing and Gross Margin Analysis

  • Reporting Review by Vendor

5.

Advertising Agency Review

  • Survey the agency organization to determine client priority

  • Measure accounts team experience and expertise

  • Reporting and Billing Analysis

2.

Paid Search Quality Analysis

4.

Digital Advertising Fraud and Safety Analysis

  • Full served site list audit including impressions/clicks/ctr% by domain

  • Viewability Rate

  • Bot Traffic Analysis

6.

Ad Creative Analysis

  • Review of digital assets to confirm best practices

  • Recommendations on creative direction & website landing pages

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