Ad Block Bypass
Utilize Responsive Ad Units That Circumvent Ad Blockers and Deliver Results
Ad blocker usage is at a record high and advertisers are looking for ways to serve their ad messaging to the audiences who still want them while bypassing disruptive ad blocker technology.
Ad Block Bypass (ABB) are custom responsive display ads that automatically adjust their size, arrangement and unit format to fit available ad spaces on website inventory. These responsive ads can appear as native or sponsored content, banner ads of varying sizes and even text headlines. These ABB placements provide a false feedback loop back to ad blockers and allow the ads to be served as usual. Additionally, the ideal consumers and audiences are served these ads using our On-Demand Targeting to ensure relevancy and compliance with GDPR and other data privacy regulations.