GDPR Advertising Compliance

General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas. The GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. 

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There is a continued push for a quality and safe advertising environment. Programmatic continues to be a catalyst for delivering brand campaigns at scale. In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting

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How does GDPR Affect Advertising in the United States?

With billions of dollars on the line, it’s no surprise the most popular online ad producers Google and Facebook have done everything possible to ensure compliance but it also proves the clear winners of this legislation, outside of consumers, are the online ad giants. Smaller ad tech producers or ad-based companies in the US have released statements about their inability to comply and resulting move to block all ads from EU users, while Google and Facebook were able to actually expand their online ad footprint. 

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While consumers residing in the United States have less restrictions than EU residents, the tide is shifting and many states are now calling for similar data and advertising precautions to be implemented. Falling on the heels of the GDPR, the California Consumer Privacy Act may mark the beginning of stricter U.S. consumer privacy protections. Additionally, all fifty states have enacted legislation to protect consumers’ private information, but some states have more stringent laws and penalties than others.

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How are Manicz Media digital advertising campaigns GDPR Compliant?

• We won't retain data files advertisers upload for any longer than necessary to create Customer Match audiences and ensure compliance with our policies. Once those processes are complete, we'll promptly delete the data files uploaded and store documents no further.

• Personal data is obtained only when provided by users and/or clients.

• 1st Party data and Contextual targeting are the primary drivers of all Manicz Media ad campaigns.

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Contact us today to learn about our On-Demand Targeting solution and our ability to serve digital advertising to consumers while complying with today's most stringent regulations and data safety rules. Additionally, Manicz Media can work with your brand or business to ensure GDPR regulations are being followed and best practices are being met.