Myth #1: There are too many ad networks, I don't know who to run ads with!
Most of the differences between companies comes down to the expertise of the client services team. There are few differences in ad inventory or reach!
Myth #2: Banner ads aren't going to drive business.
You need to raise awareness and keep a steady stream of new consumers entering that funnel. Banners are an affordable way to drive engagement and brand awareness.
Myth #3: No one sees or clicks on banner ads anymore.
Banners are a great way to raise awareness and reach a desired target audience with high frequency to keep your brand top of mind. Banner ad engagement is actually improving with the rise of mobile ad placements.
Myth #4: I need to use rich media ads to have any impact.
Static banner ads tend to perform better since they load faster and can be on the page and in front of the consumer just as the web page loads, so the impression isn't missed.