The Best Way to Run a Digital Ad Campaign to Reach Car Shoppers

There are many vendors and media companies who claim to have a "magic wand" to reach potential car shoppers and buyers with digital advertising. The truth is many of these vendors are simply running ads very broadly in the hopes that if there is an interested consumer they might actually see an ad. Manicz Media takes a different approach that includes specific automotive content websites, hyper targeted consumer campaigns and tried and true ad units that drive results, in-store shoppers and sales.

While digital advertising continues to grow year after year (see chart below), effectiveness is still questioned by many dealerships, Tier 2 and the big brands. By pairing together hyper targeted audiences with relevant website placements, we've found the highest conversion rates, ad retention and brand awareness compared to traditional advertising and programmatic digital placements.

Digital Ad Spend Continues to Grow Year Over Year

Manicz Media utilizes video, native, and banner advertising to reach consumers and encourage them to take further action whether that be to visit a dealership, request an appointment, or simply review the latest promotions and sales. Our ad placements appear only on the top most popular automotive websites where consumers are already engaged and preparing to make a purchase decision.

Digital Advertising to Help Dealers Reach New Customers

Manicz Media utilizes our On-Demand Targeting solution to serve advertising to the most relevant and engaged consumers. This technique allows for serving of advertising to consumers who are actively in-market looking for new or used vehicles while not relying on 3rd party data aggregators. Additionally, our Ad Block Bypass system ensures that only ads that marketing budget is only spent on ads that are actually interacted with!

Below website inventory available for dealerships of new and used vehicles.

Our site inventory:

Yahoo! Autos

25,000,000 - Estimated Unique Monthly Visitors

AutoTrader

15,500,000 - Estimated Unique Monthly Visitors

KBB

15,000,000 - Estimated Unique Monthly Visitors

Cars

14,500,000 - Estimated Unique Monthly Visitors

Edmunds

14,000,000 - Estimated Unique Monthly Visitors

AutoBlog

5,500,000 - Estimated Unique Monthly Visitors

CarGurus

5,250,000 - Estimated Unique Monthly Visitors

Jalopnik

5,000,000 - Estimated Unique Monthly Visitors

CarMax

4,500,000 - Estimated Unique Monthly Visitors

MotorTrend

4,000,000 - Estimated Unique Monthly Visitors

CarAndDriver

3,250,000 - Estimated Unique Monthly Visitors

CarFax

3,000,000 - Estimated Unique Monthly Visitors

The Car Connection

2,750,000 - Estimated Unique Monthly Visitors

CarsDirect

2,500,000 - Estimated Unique Monthly Visitors

TopSpeed

2,000,000 - Estimated Unique Monthly Visitors

Contact Manicz Media today to see how we can setup a campaign for your organization that combines the best targeting, website placements and digital ad solutions. Our comprehensive media suite will drive results and sales!