Foot Traffic Attribution for Digital Ad Campaigns


Foot Traffic Attribution is a type of Conversion reporting powered by the Manicz Media data and analytics platform, that allows advertisers to track how many users were served an ad unit and then visited a commercial or physical location. Identify the who, what, and when for visitors to any location using the Manicz Media platform. Quickly gain and share valuable insights based on a vast amount of high-quality data points. Make critical business decisions using real data collected from hundreds of millions of visitors – not projections, models, or extrapolations of small data samples.


Insights: When advertising to promote in-person visitation, Manicz Media can quickly provide a broad sample of consumer behavior and key demographic information. Insight reports are ideally suited for quickly understanding an audience and guiding your business and your clients with keen knowledge about customers and competitors. Information includes most visited days of the week, where visitors come from, attribution rate and more,

Demographics:

Successful targeting depends on knowing the consumer, and demographics tell a lot about the ‘who’ and ‘what’ of visitors. Gain essential awareness about visitors, their story, their interests, what drives them and how to reach them. Both interactive graphical reports and detailed demographic data downloads are provided to facilitate analysis and understanding.


Geographical Analysis: Map based visualization tools display visitor patterns, where they come from, how far they travel, and how frequently they visit all in a single view. Understand actual trade areas based on real visits to focus marketing efforts, guide store placement, and tailor product selection and offers.


Manicz Media attribution reporting delivers quantifiable insights on campaign response by anonymously analyzing foot traffic at targeted locations against campaign audiences to measure respondents. Respondents are reported by audience segment and location to support focused analysis for campaign optimization, measuring KPIs, comparing results for A/B tests, or identifying additional high performing audiences. Manicz Media provides custom reporting details, attribution on reports and customer journey reports to extend campaign measurement into the real world.


Contact Manicz Media today to strategize a media campaign that provides comprehensive foot traffic analytics.