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Location First Targeting

Reading Map on Mobile

Geofencing of Physical Locations to Reach Engaged Consumers

Discover & Reach Audiences Based on Location & Activity

A geofence is a virtual perimeter that is drawn around any location on a map, and then target and serve ads to customers that enter that location. 

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The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Manicz Media's Geofencing Solution, enables advertisers to target based on real world behaviors to serve the right campaign, at the right time and place. This makes for highly engaging and impactful messaging.

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Create Highly Customized Audiences

There’s more to understanding users than simply listing the places they’ve been. Reach your target audience at scale without losing context or relevance.

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Create the perfect audience based on real world behavior, including:

  • Visits to specific place, chains, or categories of businesses

  • Recency and frequency of visits

  • Patterns of behavior (e.g., drives to work or beach vacation goers)

  • Time of day and day of week

 

Gain Unique Audience Insights

Take the guesswork out of how to reach your audience. Translate observations into actionable targeting strategies through in-depth analysis of your target audience and how they behave in the real world. The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Manicz Media analyzes user location data so you can target users based on their real-world behavior.

Tailor your audiences to fit specific campaign needs and KPI’s and activate across your favorite tech partners. Expand beyond mobile and find those location-based audiences across devices.

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Is location Data GDPR and Data Privacy Compliant?

Yes, none of the data utilized is Personally Identifiable Information (PII), only IP address and/or Device ID. Additionally, geofences are set to a minimum of 100 yards which would not allow for collection of information or data on a specific individual. No 3rd party data aggregation sources are utilized.

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Contact Us today to see how Geofencing through Manicz Media can help elevate your media campaigns!

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